Navigating the major Customer Service Challenges in the Field Support

Poornima Rawat ( Content & Marketing )
December 3, 2024
Customer Service Challenges

Introduction: Customer Service Challenges in the Field Support

When someone comes to you with a problem and you are not able to figure out what you should do, it can be particularly challenging because your customer is anxiously waiting for a solution while their trust and your professional reputation hang in the balance. Being an expert or customer service professional, resolving Customer Service Challenges on time is not only about fixing the issues but also about maintaining customer trust, protecting business continuity, preventing costly downtime while maintaining service quality.

Picture this scenario, on a sunny morning of a working day, a service technician wakes up and as usual heads towards the remote facility to fix a machinery issue. As soon as he entered the room and began the process to diagnose, it became more complicated to resolve as he is facing a problem he has never encountered before. Back at the headquarters, an expert who could solve this in minutes is hours away by flight and even though communicating over the phone call could not help in solving those major technical issues. This is not just a scenario – it's a daily reality that costs millions in downtime and lost productivity.

However, in the world of technical services, simply fixing problems is not enough. Today’s customers demand more than just service - they want immediate responses, instant proactive solutions and overall a seamless experience. As technology advances and systems become more complex, so do the challenges faced by service providers in maintenance, repair, and technical support. And these demand innovative solutions to deliver exceptional customer service or tech support in the industry. In this blog, we'll dive into those challenges and how AR Remote Assistance technology can overcome them. So, let’s jump in!

Top 5 Customer Service Challenges & How AR can help: 

Augmented Reality Support

1. Slow Response Times 

The real countdown begins when a critical equipment fails leading to unplanned downtime that costs industrial manufacturers billions annually. Delay in response times from internal support teams or technical service providers is a heavy cost to bear, further prolonging the downtime issue. This constant pressure of balancing emergency responses with scheduled maintenance intensifies the need for efficient response systems that offer solutions in the first call, while maintaining regular service quality.

Solution: Investing in Remote Visual Support tools that help to fix customers issues visually can minimize the downtime issue. By implementing Augmented Reality Technology in customer service support can significantly reduce response times for machinery by overlaying digital information onto the real-world view of the technician remotely.

2. Limitations in Remote Troubleshooting: 

Though remote troubleshooting is becoming increasingly important in modern service delivery, it has its own set of challenges. When a field technician or a customer says, "I can see the problem, but I don't know how to describe it," or an expert responds, "I need to see it to understand what's wrong," is a communication gap in action. The difficulty in assessing problems without physically present & addressing them over a phone call is challenging. Be it guiding customers on troubleshooting over a phone or via video calling, it still has risk of errors and misdiagnosis. 

Solution: Customers service providers must enhance their support system and think beyond basic troubleshooting methods. With the help of AR remote assistance tools such as AR Genie Remote Assist, service providers or experts can provide visual assistance using AR annotations on live video streaming shared by a technician’s mobile phone. AR reduces the chances of on-site visits and errors in remote troubleshooting as experts can highlight or annotate the parts of concern in real-time, facilitating clear communication and guidance. 

3.  Technical Knowledge Gap: 

Communicating complex issues to non-technical customers is one of the most persistent challenges in customer support. Today’s industrial machinery or equipment combines digital, electrical and mechanical systems in complex ways. No single technician can be an expert in everything. They often need to consult specialists to troubleshoot complex technical issues - but the challenge here is how do you bring expert knowledge to remote sites instantly? 

Solution: Augmented Reality remote visual assistance bridges this distance gap through enhanced visual communication. With AR enabled remote visual support, experts can see what the technicians see and guide them with markers, 3D objects or more in real-time without visiting on-site. This helps technicians to understand the solution in the most comprehensive and better way. 

4. Choosing Right Support Tool or Software:

In field support, selecting the right support channel is like selecting the right tool from a toolbox – that matches both complexity of each situation with the most effective resolution. Modern challenges demand modern solutions as complex equipment issues demand more sophisticated channels for resolution. The key lies in understanding the right support tool for the specific problem. For example, a minor glitch in the software may be resolved through email support, but a critical machinery failure requires immediate visual assistance. 

Solution: Visual collaboration through AR technology, enables experts to resolve the problems in minutes. This modern approach to select the right support tool not only speeds up resolution times but also improves first time-fix rates and ensures high-value expertise is deployed through the most effective medium.

5. Lack of Collaboration: Putting the customer on hold: 

In maintenance and field service, transferring the call or issue to another senior support expert or putting the customer on hold is not just about waiting - it’s about halting production, prolonging equipment downtime and damaging customer trust. Long wait hours for senior expertise can extend equipment downtime, slip away production targets, and frustrate operators.

Solution: AR remote assistance transforms this scenario through instant visual collaboration with experts. Multiple experts can view and assist simultaneously without visiting the repair site. This continuous engagement with the customer throughout the resolution helps to fix the issues faster and foster remote collaboration. 

Facing Customer Service Challenges in Maintenance, Repair or Field Support? 

AR Genie Remote Assist App

The good news is that we have the right solution for you to tackle these challenges head-on. Using AR Genie Remote Assist augmented reality remote visual assistance software platform, businesses can enhance their support system by allowing experts to guide on-site field technicians in real-time remotely using AR annotations, markers, 3D modes or more. And the process is very simple, just download the AR Genie App from your respective Google Play or Apple Store and begin your journey for seamless smooth assistance. 

Implementing AR in your customer support system is the best way to offer exceptional service to your customers. Be it maintenance, repair, field support or any other operation, AR has the potential to keep your businesses moving forward with efficiency while delivering excellent customer service at any point.